Response Variance
WHAT WE HAVE
Response Rates
Test Results
Min Sample
Mail Size
Response Variance
Total Cost of Document Ownership

RR Donnelley
Response Marketing Services
3075 Highland Parkway
Downers Grove, IL 60515
P 800.722.9001
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Your test results indicate a certain response rate. With a roll-out of the same mailing you wish to determine what the variance in response will be based on the quantity you will be mailing.

The calculation considers your test results, the level of confidence you require, and the actual quantity planned for the roll-out. The range of responses detailed below is likely, according to the figures you have provided.

Fill in the blanks and press "Calculate" button below.

Response Variance
Response Rate of the Test Mailing Was %
Size of Upcoming Mailing Will be
Level of Confidence Required in Prediction 90%
95%

Calculate Results
Press to update results below:
The Response Rate Will Be Between


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